Ken Blackwell, a candidate for chairman of the Republican National Committee, is calling for the RNC to devote “unprecedented” financial resources to the College Republicans “to build vibrant College Republican chapters on every major university campus in the nation.”

The president of Carnegie Mellon’s College Republican chapter is telling him not to bother.

Throwing money at the College Republicans “will do nothing to win over young voters,” says Aaron Marks, and it may actually make things worse.

Until the GOP starts conducting more thoughtful outreach efforts, running younger candidates, and letting go of demographically toxic positions such as opposition to gay marriage, he says, it will never win the youth vote.