We mentioned yesterday that MTV will be broadcasting from Barack Obama’s Youth Inaugural Ball next Tuesday, in a program that will feature musical performances and live coverage of Obama’s remarks to the ball’s attendees.

This morning the Washington Post is reporting that MTV paid $650,000 for that privilege.

According to the Post, the Obama inaugural committee sold exclusive broadcast rights to four inaugural events to four different networks — three of them on cable.

The most expensive event was Sunday’s Lincoln Memorial concert, which HBO paid $2.5 million to carry. HBO says it is “encouraging” cable and satellite providers to make the event available free of charge to non-subscribers, but many households will be unable to view it even so. Some providers carry the network on digital cable channels only, further restricting access.

In the creepiest bit of merchandising, the committee sold the rights to a prime-time Monday children’s concert to Disney. Michelle Obama and Jill Biden will host the concert, at which various Disney Channel stars will perform.

Ew.

January 21 Update: Obama’s remarks at the youth inaugural can be seen here.