Substance-free, but amusing: Emily Rowe, a candidate for student government president at the University of Western Ontario, has made a campaign video riffing on the Discovery Channel’s “Boom De Ya Da” promo.

It’s pretty well done. You can watch it below.

(In case you’re wondering, Rowe’s platform calls for establishing a university liquor store, installing more laptop outlets in public campus spaces, and composting dining hall food waste.)

Thanks to Joey Coleman for the heads-up.